Hi,

I help brands and entrepreneurs connect with their audience through persuasive copy, impactful visuals, and meaningful storytelling. My personal brand, Portela Graphics, was born from a passion for design, writing, and visual art back in 2000. I've been collaborating with several brands since then, such as Sport City, Deportes Martí, Tyre-Plus/Michelin, Muebles y Mudanzas MyM, Equal Swimwear, HOYA eyewear, Opticas OCI, Pro Immigration Mexico, Viva Real Estate Agency, NR Artistas, New Models Agency, CD Locaciones, Lavaló Lavanderías, Shows Gruperos, EnForo Producciones, Axis Opticas, HiTech Boxers, Puerto Vallarta Men's Chorus, R Salon, Vallarta Fitness, Centro Veterinario Mexico, Act2 Entertainment, The Palm Cabaret, Total Beauty Salon, Club Hípico El Olivar, Metrópolis Cinemas, GAYPV Magazine, among others.

As Senior Graphic Designer for 13 years now at GayPV Magazine:

• I lead the visual direction of both the print and digital editions.

• I design and manage web content (WordPress) in collaboration with chief Editor and Webmaster, as well as email marketing campaigns and newsletters.

• I design and develop social media content, maintaining brand identity and visual consistency across all channels.

With a strong passion for storytelling, aesthetics, and strategy, I create digital content that not only looks great—but delivers real impact.

Based in Madrid, I work with clients globally. I’m fluent in English (C1) and Spanish (native), with basic proficiency in French (A2). My approach is intuitive, organized, and highly collaborative.

Tools:

• Photoshop

• Illustrator

• InDesign

• Canva

• Affinity by Canva

• Figma

• ChatGPT

• Gemini

• Freepik AI Suite

• Midjourney

• Wordpress

• Elementor

• Ofimática: Word, Excell, Power Point

• Asana

• Mailjet

• Google Docs

• Meta Ads

• Notion

MISSION

My mission is to transform ideas into unforgettable narrative and visual experiences. I firmly believe in the power of design and copywriting to communicate, inspire, and transform. I focus on providing Graphic/Web Design and Copywriting solutions that boost your Brand’s identity and commercial success.

THE DIFFERENCE

• Creativity & Innovation: Constantly seeking innovative ways to deliver creative solutions that make my clients stand out.

• Commitment to Quality: Design excellence is my standard. Every project is an opportunity to showcase my attention to detail and dedication.

• Client-Focused Approach: I take the time to deeply understand my clients' needs and goals, ensuring every design reflects their vision and message.

• Diverse Experience: Having worked across a wide range of industries, I can adapt my approach to provide customized solutions that resonate in any context.

VISUAL STYLE

"What matters most to me is maintaining consistency with each client’s visual style, or crafting a fresh, innovative identity that truly connects with their ideal audience."

Let's Talk

Elevate your brand with strategic, effective design.

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Let’s find the best way to make it happen.

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